Advertisement and media planning is used to determine the most effective media mix to reach a target audience. An advertisement and  media plan should detail campaign-specific goals as they relate to audience reach, frequency, impression, and cost efficiency (CPP) to maximize the campaign’s ROI.
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ERC's advertisement and media planning services consist of devising effective media mix and platform selections through in-depth analysis of client's target market to drive awareness, create demand, and produce actionable insights for our clients. We specialize in the integration of digital and traditional media, and leverage our deep media connections to drive campaign results.