It's time to say goodbye to 2016 and welcome 2017, are you ready?
Here are 4 key things marketers need to focus on for this upcoming year.
Customer Engagement Is Not An Option, It Is Necessary
Customers won't bite! It is time to get to know them. What are their preferences? What do customers want? Are you making offers to them that is of interest? Essentially, if you are not connecting with your customers, what is the point? It could be beneficial to designate an influencer or a face for your company that would resonate with your consumer audience and encourage B2C engagement.
Marketing has become scalable, measurable and efficient in order to succeed in marketing tactics. It is time to invest in a valuable metric system that can evaluate data of your business. This can help you target potential customers and untapped markets, without wasting money and efforts.
Marketing Is In Demand
With all the new technology and knowledge, there is a great awareness of the demand of marketing. Businesses need to be building awareness while adapting to social, data and technology. Balancing marketing spend to invest in engagement and brand loyalty. Marketing teams need to be involved in innovation and adoption. Marketing is forever evolving.
Content is Key
Are you posting relevant content for your users? Providing meaningful content is vital because it creates personalization with your buyers as well as shareable content that people will want to engage with. Adding value to your posts will be one of the most beneficial things a business' marketer can do.
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Qinghua Lao & ERC team