There are a lot of mixed feelings about the election, but one thing is for sure: there are many marketing lessons that can be learned from the presidential race.
1. Target Your Audience
The important thing about targeting your audience knowing who your audience is. You don't want to spend high advertising dollars where people are simply not interested. You wouldn't catch Trump spending millions of dollars in advertising in Washington, or Clinton doing the same in Alabama. You need to make sure your audience is refined to ensure you are marketing to the right people. You can do this by geo-targeting based off of certain demographics, such as age, location, gender, interests, ect. Essentially anything that defines your audience and connects them with your business is advised to use when targeting to potential customers.
2. Utilize Social Media
Social media can be just as much hurtful as it can be beneficial. If you do not know how to utilize social media, it could harm your image if you do not use social media correctly. Trump and Clinton have both negatively effected their image due to posts on social media... learn from their mistakes! It is important to connect with your audience through multi-channels, by posting engaging content that your users will enjoy reading. Having a constant voice when posting will help build brand image, and make it more comfortable for users to engage with businesses. Social media is incredibly vital for businesses to use, as long as you are using it efficiently.
3. Keep it Simple
Keep your message simple and easy to compute. If it is too difficult, users will be confused and your message will not be translated. In order to succeed, keep it plain and simple! What made Trump so appealing was his catch phrase "Make America Great Again". It helps him stand out from the crowd, and your business needs to do the same!
4. Email Marketing
"You've got mail!" Especially for the election, email messages are a huge part of marketing strategy. The main focus is to create engaging subject lines that will entice the user to click and open it. Focus on what interests your users, and capitalize on that.
5. Be True to Yourself
When you find your niche, stick with it! Trying to please everyone is never going to happen... So you might as well gain a genuine audience that is loyal! This will seperate you from your competitors, and relate with users or give someone something to talk about..
Qinghua Lao & ERC team