5 Reasons Your Business Needs an App
1. Keeping up with the times
Successful businesses are no strangers to the benefits of mobile apps. According to data collected by Biznessapps, nearly half of small businesses are expected to adopt a mobile app by the end of 2017. Apps provide an innovative mobile experience for customers that can be as unique as your business.
2. Solidify your brand
When a business creates an app, they are investing in their brand by improving recognition. Even when users aren’t directly interacting with your app, they see the icon on their mobile device. This serves as a visual reminder of your company which can lead to more sales. Competitors are aware of this and the trend of mobile apps is still on the rise.
An app is open 24/7 which means customers can access your goods and services at any time. By learning more about users and their preferences through app activity, you can also better target your audience. Increasing efficiency and catering to consumer needs will make your customers happier!
4. Provide value to your customers
Apps are often designed with incentives for loyal customers. Discount codes or reward points are only one example of how a business can retain their customer base through an app. Making it easy to connect with your brand will also provide value.
Apps are created to make a customer’s life easier, make the customer happy, entertained or are usually a tool. All of these things add value to the customers life. In return, through incentives and small surveys/questionnaires on an app businesses can receive feedback on their service as well as help them better understand and target their future audience.
5. Engage with your customers
Mobile apps receive a higher level of engagement than regular websites. This is a perfect platform to promote products or services, highlight special deals, offer discounts etc. Push notifications and social media channels through your app also provide additional ways to interact with customers.
Qinghua Lao & ERC team