Mobile marketing is a powerful tool to help businesses unlock opportunities. It allows businesses to engage and communicate with larger audiences in a way that is real-time and personal. If you’re new to the digital marketing world, you may be feeling some pressure from competitors to stay on top of the game. Fortunately, we have just what you need to get started. Below are 6 tips to help you hop on the mobile marketing wagon!
1. Use a simple template that works for all devices.
This is the bare minimum. Customers should be able to navigate through your contents and communicate their inquiries with ease. Incorporate the appropriate multi platform sizing so your contents are displayed as intended for the platform on which it’s being viewed. Don’t lose out on potential leads and conversion opportunities due to lack of functionality.
2. Utilize location based strategy such as geo-targeted ads.
There are more consumers on-the-go looking for local businesses. You want to capture them while they’re at the ready-to-purchase point.
3. Include information about your location in all mobile marketing.
On-the-go mobile users usually search with a local intent. In other words, local and mobile are strong catalysts for each other. Consistency is the key here. Location information such as address, neighborhood, area code, maps, or anything else that communicates your location needs to be consistently displayed across ALL mobile marketing channels.
4. Incorporate focused campaigns.
With so many competitors out there, sometimes the customer needs a little push, such as with mobile coupons or limited time offers when a search result pulls up. This helps to motivate purchase when the customer is deciding where or whether to buy.
5. Don’t miss out on calls to actions.
Typically, mobile on-the-go consumers are action-oriented. You want to equip them with the necessary tools to follow through with their purchasing decisions on-the-spot. Implement action functions such as click-to-call, online reservations, request for more info, or purchase. Make sure these buttons are easily accessible.
6. Don’t forget to include Millennials and Gen X consumers.
With aging boomers, you want to target younger consumers to build long-term brand awareness and customer relationships. More importantly, mobile marketing will reach younger consumers much more often than older consumers. Keep this in mind even if your products and services are intended for older audiences. It’s only a matter of time.
This simple list of items will go a long way in enhancing the effectiveness of your mobile marketing strategy. Just remember to regularly monitor your marketing results and change your approach accordingly.
If you are ready to create your mobile marketing plan, please leave us a message and let ERC elevate your marketing game!
Qinghua Lao & ERC team