Instagram Made Easy!
Tips to simplify and optimize your Instagram business profile
1. Don't forget the #hashtag
Even if you do, just go back and edit your post to add the hashtag in. As marketers, we all know it's all about the keywords.
2. It's all about timing
Between the hours of 9pm-8am are Instagram's most popular hours, therefore it would be most effective for your business to post during those times.
3. Share your Instagram photos on other social media platforms
Trust! We all know you are the World's Greatest Photographer. So when you post that amazing photo on Instagram, make sure to select to share it to Facebook and Twitter.
TIP: If you decide that you want to share a previous Instagram photo you posted, just click the "..." (3 dots) at the bottom of your image and click "Share". (Yes, it is that simple!)
4. There is such thing as bad publicity
If your business is tagged in a less than flattering photo, untag yourself! Social media is a way to present yourself and what your brand stands for. Don't build a bad reputation for yourself.
5. Utilize Instagram for the #filter
If you love an image but don't want to post it on Instagram, you can still utilize Instagrams filters. Here is the old trick of the wise: Set your phone on airplane mode and do your thing. When it comes time to post, it will save to your camera roll instead of posting on Instagram!
6. One filter to rule them all...
When in doubt, use the Mayfair filter. Users are more likely to interact and engage when you post an image with the Mayfair filter.
TIP: For the most engagement, stick with #nofilter.
If a user or comment is inappropriate, feel free to delete it! All you have to do is swipe left and you're set.
8. It's all about the #hashtag
Keywords are important in any context of marketing, hashtags are just another form of it! Make sure you are using the most popular hashtags to gain visibility and engagement.
Get to gram-ing!
Qinghua Lao & ERC team