Differentiate Your Business by Marketing to Women With These Tips
Even though the majority of household financial decisions are made by women, marketing campaigns tend to target men. By focusing advertising efforts on women, brands have an opportunity to create connections with an underutilized market.
According to a Forbes article, companies need to focus on ways to appeal to both genders, not just males. Women look for deeper connections, such as exceptional customer service and excellent quality of products. This means businesses need to highlight these strengths in their messaging. Customer service especially, remains a key element of sales.
Forbes states that storytelling is the most critical component for the success of nearly every brand. This method gives marketers the opportunity to differentiate themselves over competitors and create an emotional connection with buyers. This is especially important to e-commerce since most consumers do their shopping research and purchasing online.
By focusing marketing efforts on these key elements, brands can increase their appeal to women. This vital demographic could be key to increasing brand loyalty and sales.
Make sure your marketing efforts are adaptive to your customers. Find out how each social media platform can be utilized for your business to communicate with your target market.
Everyone and their moms are on social media, literally! The average user checks their phones 17x a day. If you are not utilizing social media, you are long overdue! But where do you start?
Social media can open the door to connecting with your customers. The way you communicate with customers on social media is a direct reflection of your brand. If your customers are highly engaged with your business online, that will help build a positive reputation and encourage brand loyalty.
The majority of Instagram users are millennials, are you reaching your desired target audience? Millennials are on the road to being the majority percent of consumers. Instagram is the highway to connect with these upcoming (and present) consuming market. Create a unique #hashtag and @handle that users can easily remember and want to share with their photos with.
Users are more likely to engage with video content. It is vital for your business to capitalize on videos in order to provide content your audience desires. Keep videos short and sweet! Consumers will be more likely to watch, and share your videos. A picture says a thousand words, but a video says a million.
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1. Is your brand utilizing Snapchat?
See why Snapchat is worth the marketing effort here.
2. Resourceful Tools to Create Images for Social Media
3. Create your Social Media Marketing Plan
Make sure you are utilizing the social media platforms that matter most to your audience. Figure it out here.
4. Are you reaching your target market on Facebook?
Access the information you need here.
5. Do Facebook Campaigning Right
Check out these helpful tips on being successful with Facebook ads here.
Qinghua Lao & ERC team