Every great marketers first strategy is <b>research. </b> When doing your research, compile your top ten favorite articles from other websites and blogs. Next, consult your friends to see what they are interested in and passionate about. This will give you some perspective of when writing about content that is interesting to the audience and what they would like to read. You can gain insight by asking questions or interviewing people, too. This can help share lessons learned of important information from multiple point of views, and share your biggest challenges. Word of mouth is the most efficient way of spreading content, so why not start there?

Story telling is the best way to create shareable content that compels users to want to share it. A company's goal is to be first in search results when users are searching for. Make sure you are writing what users are interested in! Articles, Social Media and Blogs are the number one way content marketers have utilized, especially through visual content. Studying case studies and white papers are a great source of information when creating content. Video Blogs and webinars are the upcoming way of presenting information, and will be utilized more in the future when video blogs take off as the new norm. More than half of companies currently state that they will be increasing their spend in marketing. Marketers need to wake up to the strategies of writing effective content, because it matters!