Editor’s Note: This is a guest post by Catherine Park from Backoffice Pro.
Digital marketing is always a hot topic in business, given the fact that the internet changes very quickly and new trends emerge every few months. Additionally, wide adoption of digital devices means digital marketing has never been better, and if done correctly, it can pay off multiple times. This is why everyone is online today and wants to promote products, services, or organizations on the web.
Accessing the data which allows accurate targeting is never that easy and the amount of information needed for creating a good digital marketing strategy has never been more available. With the right tools and approaches, everyone can create a strategy that will bring results according to the amount of money invested. To keep you updated, we made this blog post that explains what you need to be doing in 2018 to create an effective digital strategy in 2018 .
Big data rules
The use of big data and the overall data gathering is starting to grow at rapid speeds. Gathering, analyzing, and creating marketing strategies from valuable data are the new trends that has showed tremendous success. The amount of benefits practical data can give businesses is enormous.
Businesses can learn about customer behavior in the past, analyze the current market, and predict future outcomes. Based on these metrics, marketers can adjust the current service, learn where their strategy needs improving, and create new strategies that have a good chance of succeeding.
Although marketers don’t do this directly, they outsource data management services to be able to handle such a volume of information and make the most of it.
The number of mobile users is growing rapidly. There are a lot of people who solely browse the web via their phone. On the other hand, almost all of the computer users use their phones as well to get online. People are now more open to buying and browsing products or services online on their mobile phones.
This group of people also needs to be targeted. Given the fact that all ecommerce stores, payment tools and websites are optimized for mobile users, there is great potential for marketing with mobile users. All of your marketing efforts should be optimized to target mobile users as well.
Content is an old king
It is old and underrated by some people, but nobody can say that content marketing is not an effective marketing strategy. Content is still sitting on its throne and, although many predicted that this type of marketing will die, it is still an effective marketing technique. It has changed over the years, but it still has the potential to bring great results. The quality of the content must meet certain standards. For example, blog posts need to have at least 1500 words to have an effect. Additionally, today, you need to deliver engaging content that is truly interesting to readers and contains valuable information.
Catherine Park is a content marketer presently working with Back Office Pro, a Business process outsourcing company. A writer by day and a reader by night, she loves working in the ever-changing world of digital marketing and is fascinated by the role content plays in today's marketing. You can find her on Twitter here.
Despite all the excitements surrounding social media, apps, and blogs, there’s still a solid place for good old SMS text messages in your marketing strategy. It’s 98% open rate, straightforward format, and high conversion rates are just some of the reasons why SMS Marketing should be a standard for businesses . On the other hand, SMS messaging done wrong could easily turn off potential customers. To ensure that your SMS campaign continues to bring positive growth to your business, keep the following guidelines in mind and revise your strategies accordingly.
Be short and simple
Most carriers limit the length of a text to 160 characters. This means you must be straightforward and concise. A good message gets right to the point and offers easy instructions on what to do. Don’t annoy your customers with extended and trivial messages. For example, “20% off Valentine’s day special. CLICK HERE. Expires 2/15.” would be an excellent message to communicate all essential information to the subscriber. It’s efficient, easy to follow, and discloses any important limitation.
Be mindful of appearance
A lot of decisions are based on first impressions. As such, the appearance of your text is important. Make sure it’s pleasant and easy to read. URLs with tracking extensions are not pretty. You can solve this by using URL shorteners like Google’s Goo.gl or Bit.ly. These will shorten your URL and clean your overall layout. Simplifying your links not only make them look better, but also save space for more substantial words.
Segment your customers
Your messages are only as good as the sales they generate. Therefore, make sure you’re effectively targeting your customers. Use data from your marketing automation software and CRM to segment prospects into the appropriate contact lists based on their past interactions, purchases, interests and preferences. Personalize the experience so what you’re sending is relevant and interesting to the receiver.
Timing is key
We know that SMS messages have high open rates, and 70% of opens happen in the first 60 minutes . Therefore, you want your customers to read your message at the most opportune time. For example, when someone makes an order, send him or her a SMS message about a complementary product to sustain interest. If you’re an eatery, send location based SMS messages around lunch or dinner time with special offers.
Additionally, take advantage of triggered messages to increase sales and consumer insights. These messages are triggered due to certain consumer activity (such as a purchase) or inactivity. For instance, if you haven’t seen a customer in a while, a trigger message can remind him of your products and services, or ask him about his experiences to discover the cause for his inactivity.
It’s a privilege to be able to send an SMS to a customer. But you will lose this privilege if you bother them with frequent and pointless messages. The success of your SMS campaign rides on your ability to balance between its content, timing, and frequency. Good messages should be personal, informative, and valuable to the consumer. You want your messages to be anticipated and missed.
We’d love to help you polish your SMS campaign! Please leave us a message or a comment.
Qinghua Lao & ERC team