Differentiate Your Business by Marketing to Women With These Tips
Even though the majority of household financial decisions are made by women, marketing campaigns tend to target men. By focusing advertising efforts on women, brands have an opportunity to create connections with an underutilized market.
According to a Forbes article, companies need to focus on ways to appeal to both genders, not just males. Women look for deeper connections, such as exceptional customer service and excellent quality of products. This means businesses need to highlight these strengths in their messaging. Customer service especially, remains a key element of sales.
Forbes states that storytelling is the most critical component for the success of nearly every brand. This method gives marketers the opportunity to differentiate themselves over competitors and create an emotional connection with buyers. This is especially important to e-commerce since most consumers do their shopping research and purchasing online.
By focusing marketing efforts on these key elements, brands can increase their appeal to women. This vital demographic could be key to increasing brand loyalty and sales.
Instagram Made Easy!
Tips to simplify and optimize your Instagram business profile
1. Don't forget the #hashtag
Even if you do, just go back and edit your post to add the hashtag in. As marketers, we all know it's all about the keywords.
2. It's all about timing
Between the hours of 9pm-8am are Instagram's most popular hours, therefore it would be most effective for your business to post during those times.
3. Share your Instagram photos on other social media platforms
Trust! We all know you are the World's Greatest Photographer. So when you post that amazing photo on Instagram, make sure to select to share it to Facebook and Twitter.
TIP: If you decide that you want to share a previous Instagram photo you posted, just click the "..." (3 dots) at the bottom of your image and click "Share". (Yes, it is that simple!)
4. There is such thing as bad publicity
If your business is tagged in a less than flattering photo, untag yourself! Social media is a way to present yourself and what your brand stands for. Don't build a bad reputation for yourself.
5. Utilize Instagram for the #filter
If you love an image but don't want to post it on Instagram, you can still utilize Instagrams filters. Here is the old trick of the wise: Set your phone on airplane mode and do your thing. When it comes time to post, it will save to your camera roll instead of posting on Instagram!
6. One filter to rule them all...
When in doubt, use the Mayfair filter. Users are more likely to interact and engage when you post an image with the Mayfair filter.
TIP: For the most engagement, stick with #nofilter.
If a user or comment is inappropriate, feel free to delete it! All you have to do is swipe left and you're set.
8. It's all about the #hashtag
Keywords are important in any context of marketing, hashtags are just another form of it! Make sure you are using the most popular hashtags to gain visibility and engagement.
Get to gram-ing!
Have you procrastinated on optimizing your digital campaign before the holiday season? Finish out 2016 with a strong holiday SEO strategy. Here is how:
What is the vital to focus on is quick-win areas. This means emphasizing on campaigns that will yield results quickly. Let's be realistic, you are not going to be the top search result over night. Rank your keywords towards local terms and long-tail phrases. Step 1 is to optimize titles! Titles impact search rankings directly, and descriptions do not. Make sure to take the time to optimize titles in order to decrease click through rates and appeal to the searcher in which will draw them to the page. The landing page is key for the searcher in order to convert. Review your current rankings. Focus on phrases that rank low on the first page or high on the second; these will be the terms that will be easiest to get clicks to conversions. It is important not to just list of keywords, which is considered to be keyword stuffing and is not recommended to do. Rather then going for the biggest phrases and failing, you should focus on the keywords that are less competition and will be easier to win over. You can bid on bigger terms in 2017, but for now, try and fry the small fish. After quick optimizing is all said and done, you can consider paid advertising. This can give you the quick boost your business needs before the holidays!
Qinghua Lao & ERC team