How to Market to Each Generation on Social Media

Make sure your marketing efforts are adaptive to your customers. Find out how each social media platform can be utilized for your business to communicate with your target market.

Everyone and their moms are on social media, literally! The average user checks their phones 17x a day. If you are not utilizing social media, you are long overdue! But where do you start?

Social media can open the door to connecting with your customers. The way you communicate with customers on social media is a direct reflection of your brand. If your customers are highly engaged with your business online, that will help build a positive reputation and encourage brand loyalty. 

The majority of Instagram users are millennials, are you reaching your desired target audience? Millennials are on the road to being the majority percent of consumers. Instagram is the highway to connect with these upcoming (and present) consuming market. Create a unique #hashtag and @handle that users can easily remember and want to share with their photos with. 

Users are more likely to engage with video content. It is vital for your business to capitalize on videos in order to provide content your audience desires. Keep videos short and sweet! Consumers will be more likely to watch, and share your videos. A picture says a thousand words, but a video says a million. 

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