Marketing Strategies to Writing Effective Content

Whether you love it or hate it, these tips will make writing content easier and more effective.

1. As much as you don't want to, create outlines. 

Creating outlines can be daunting, but they’re worth the time spent. Focus on these few questions when brainstorming about your future blog article.

1. What is your primary keyword?
   
2. What solutions are you providing to the proposed problem?
   
3. Why are readers interested in this topic?
   
4. Who is the target audience?
   
5. How am I going to visually represent my content? ​
   

2. Set deadlines and stick to them.

It's easy to lose track of time when writing. In your next session, record how long it actually takes you to complete a post. This will allow you to budget time effectively in the future and work on becoming more efficient. After you have a schedule, shave off a few minutes on each task to challenge yourself.

3. Write about what you know.

Deeply familiarize yourself with a topic to establish credibility with your audience and to provide valuable content. Readers aren't going to waste time on a post if it seems vague, confusing, or inaccurate. Explore online forums to see what topics your direct audience is curious about to create content that is filling a void.

4. Use action words. 

Motivate readers to action by making it easy for them to follow through on suggestions. Avoid salesy language and always be clear and concise. Adding visual content to demonstrate actions can also increase chances of users heeding your advice.

5. Include data and statistics.

It's all about the numbers. Adding stats can help build credibility by supporting your writing with clear-cut facts. They also make great headlines. Grab a user’s attention with some eye-popping stats to increase chances of your post being read.

Now, set the timer and begin writing effectively!