Your Business and Social Media Platforms
It is starting to become a standard from all social media platforms to be a consolidation of other competing platforms. Before, each social media platform had its use. Now, each social media platform is inhibited if it cannot function like, or better, than other platforms.
Lets take a closer look....
Snapchat was famous for capturing in-the-moment, unsavable photographs. Recently, they launched "Memories" in which automatically saves the photos for you. This was a step-up for Snapchat to integrate a camera roll. This encourages users to use Snapchat over a regular, built-in camera.
Everyone is doing it...
Facebook is competing against Twitter for being the go-to top news platform. Not only is Facebook trying to compete with Twitter, they are going after Snapchat too. Facebook is testing disappearing messages, like Snapchat. This could be beneficial because embracing popular features of competitors could make your application more appealing. Eventually, all social media platforms will have the same functionality as each other, which one will dominate?
The big picture...
Social media platforms will all have:
The future is here...
Is your business ready to embrace what these platforms have to offer?
It's time to become best friends with Facebook.
Qinghua Lao & ERC team