Have you procrastinated on optimizing your digital campaign before the holiday season? Finish out 2016 with a strong holiday SEO strategy. Here is how:
What is the vital to focus on is quick-win areas. This means emphasizing on campaigns that will yield results quickly. Let's be realistic, you are not going to be the top search result over night. Rank your keywords towards local terms and long-tail phrases. Step 1 is to optimize titles! Titles impact search rankings directly, and descriptions do not. Make sure to take the time to optimize titles in order to decrease click through rates and appeal to the searcher in which will draw them to the page. The landing page is key for the searcher in order to convert. Review your current rankings. Focus on phrases that rank low on the first page or high on the second; these will be the terms that will be easiest to get clicks to conversions. It is important not to just list of keywords, which is considered to be keyword stuffing and is not recommended to do. Rather then going for the biggest phrases and failing, you should focus on the keywords that are less competition and will be easier to win over. You can bid on bigger terms in 2017, but for now, try and fry the small fish. After quick optimizing is all said and done, you can consider paid advertising. This can give you the quick boost your business needs before the holidays!
Read More: http://searchengineland.com/last-minute-seo-holidays-262976
Qinghua Lao & ERC team