The Importance of Marketing to Women

Differentiate Your Business by Marketing to Women With These Tips

Even though the majority of household financial decisions are made by women, marketing campaigns tend to target men. By focusing advertising efforts on women, brands have an opportunity to create connections with an underutilized market. ​

According to a Forbes article, companies need to focus on ways to appeal to both genders, not just males. Women look for deeper connections, such as exceptional customer service and excellent quality of products. This means businesses need to highlight these strengths in their messaging. Customer service especially, remains a key element of sales.

Forbes states that storytelling is the most critical component for the success of nearly every brand. This method gives marketers the opportunity to differentiate themselves over competitors and create an emotional connection with buyers. This is especially important to e-commerce since most consumers do their shopping research and purchasing online. ​

By focusing marketing efforts on these key elements, brands can increase their appeal to women. This vital demographic could be key to increasing brand loyalty and sales.