Utilize SEO to Increase Blog Post Rankings
Applying these 5 effective tips to the back end of your website and written content will get your site noticed and increase search rankings.
First and foremost, be sure to write captivating headlines to attract readers attention. Next, format headlines for search engines using the <h1> header tag. This will improve your ranking over other headlines that only do one or the other.
2. Title Tags
Title tags are by far the most important element for SEO because they identify your topic and theme to the audience through HTML. Title tags are displayed in the search bar of your web browser and help users find your website through post relevancy. Make sure your title tags are not more than 55 characters or they will get cut off in search engine algorithms.
3. Meta Descriptions
Meta descriptions are a snapshot of text to entice users to click on your web link. Meta descriptions are shown in search results as a 160 character page summary of the webpage. Descriptions are just as important as titles; they both attract users and encourage them to click to action. Imagine this as an organic ad text for your business viewed by users.
Users need a way to find your posts, and the best way to help them do so is to create keyword enriched content. Keywords are words used to describe your business or products in a search engine. Including these words and phrases in your content can easily connect you with your audience. Do not mistake this for keyword stuffing, which is when titles, descriptions and page listings are filled with an excess amount of keywords to trick search algorithms. This dangerous practice will ultimately ruin your ranking because search algorithms will identify your page as spam.
Link new and old content posts to one another, along with product pages too! This will be helpful to users who are browsing for relevant content and encourage users to trust your business as a source.
Qinghua Lao & ERC team