Market research is the collection and study of information about consumer needs and wants within a target market. It is used to systematically gather and analyze data about a specific market in order to better understand the needs of the group. With this information, business owners can make better decisions about their marketing mix while minimizing their risks.
​
ERC has over 20 years of marketing experience with proven results in identifying the needs and wants of consumers in our clients’ markets. Our systematic approach to gathering and analyzing consumer data the data effectively reveals important trends, which enables  us to develop a responsive plan of action that strives to deliver the best results to our clients.

​