Definition: The act of defining the organization's marketing objectives as they relate to the overall business mission, developing strategies to impact its target audiences, and identifying specific implementation paths to obtain marketing goals.
Marketing planning is the process of defining the organization’s marketing goals as they relate to its overall business mission, identifying the organization’s target audiences, and devising the most effective marketing mix to reach that audience. This is done through detailed analysis of the business’s current situation, marketing conditions, and consumer expectations. A plan and alternatives paths are then created to obtain marketing goals. ERC’s marketing planning services consist of working closely with the clients to develop an in-depth marketing plan that meets their needs and budget. We realize that every company has unique goals and needs and use our over 20 years of experience to drive sustainable growth and awareness for our clients.